About Us

WhiskyBuilders is made up of Senior executives, whom have worked in the Latin and Central American, Caribbean and Asia Pacific region for Heineken and Diageo since 2000.

We are a team of specialized sales & distribution leaders with international beverage business development experience and a great deal of knowledge regarding building international spirit brands of any size.

Our team has worked extensively with distributors in the region and knows how to increase market share and profitability across the brand owner and distributor’s portfolio. We have a passion for niche whisky brands across the globe,.

Turning Passion Into Profit

The Team

Daan de Kroon

Founder
Latin America
   daan@whiskybuilders.com

Ron de la Fuente Saez

Founder
Caribbean / ASPAC
   ron@whiskybuilders.com

Roque Rodriguez

Regional Manager
Central America

Leandro Remedi

Consultant
Chile, Peru & Uruguay

Francisco Llamas

Country Manager
Mexico

Winston Franco

Country Manager
Colombia, Chile & Peru

Ian Wachtel

Country Manager
USA (Southern Region)

Past And Present

The WhiskyBuilders team is highly experienced in building and managing brands, and has experience working with the following brands and categories: beer, liquor, cachaça, vodka, gin, whisky, rum and champagne.

Too much of anything is bad, but too much good whiskey is barely enough.

- Mark Twain

Get In Touch

Interested in finding out how our specialized team can help boost your sales and improve your business? Please fill in the contact form or feel free to send us an email.